Search Engine Optimization (SEO) involves in establishing a connection between your business website and search engines. It aims at improving your website’s position on search engine results page [SERP] for a given set of keywords. These keywords are highly specific to your business. They are also the search terms used by the audience in search engines such as Google.
SEO Example : Promoting Garment Manufacturer’s Website in Google
Let us consider the case of a fictitious garment manufacturer in Tirupur [the famous textile manufacturing hub in Tamilnadu, India], who has recently launched his business website – Abc Garments. The manufacturer wants to promote his website in search engines so that he may gain more visitors to his website. The manufacturer would also want to convert visitors to buyers using his business strategies implemented in the website.