On Page Optimization

Overview

On-Page Optimization measures include enhancing various elements of your website to enable Search Engines to select your website for ‘search queries’ related to your business.

Broadly, we work on the following aspects of your website

* Website Content – Optimization
* HTML – Optimization
* Website Architecture – Optimization

Content Optimization

In the year 2011, Feb Google released a change update to its earlier search algorithm known as Google Panda. The algorithmic change aims to categorize websites in to – High quality websites and Low Quality websites.  A high quality website is one which has original, unique and fresh content. High Quality websites are offered higher ranking than low quality websites.

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NSharp aims to improve several aspects of your content and provides you an ongoing plan for content maintenance and update.  We do this in order to be recognized as ‘High Quality website’. We have designed guidelines for content optimization by focusing on four major aspects; Originality, Keyword Relevancy, Content Authority and Content Updates.

Content Originality

We check for the originality and user engagement values of your website content. If the content lacks those qualities, we recommend re-developing the content.

Keyword Relevancy

Our content designers will look for page-wise keyword relevancy in your website and will make suggestions to improve them.  Content developers can re-create the content according to those recommendations if required.

Content Updates

Updating your content on a periodic basis is very important for maintaining the SEO value of your content. Hence our Content designers will provide you recommendations on the plan and medium for content updates [Products/Service Pages, Offers, and Newsletters etc.] in your website.
Search Engines continuously evolve their algorithm and their content criteria for websites.

NSharp provides you timely content update strategies and methods to retain the higher ranking provided by search engines.

Establishing Authority 

Search Engines assign ranking value to websites based on the reputation and authority of the business entity that owns the website. Research publications, white papers, awards, accreditations are helpful in building your online reputation. Your website has to be identified as a source of reliable information.

An incoming link from reputed websites such as Wikipedia can be significant for establishing your site’s authority in Search Engines. We follow Wikipedia’s guidelines for contributing articles, providing citations and referring your website sources.

Registering your business in Google Places is important to convey the authenticity of your website. If you own an E-store, Return and Refund policies are required by most payment gateway integration providers. These documents improve the credibility of your website.

‘Terms of Use’ document is required to instruct the users on ‘what they shall do’ and ‘what they shall not do’ on your website. If the website stores users’ data in some or other form then ‘Privacy Policy’ has be made available on the site.

Apart from the four major aspects mentioned above, there are many guidelines on creating and maintaining the content of website. The guidelines themselves are changing with the evolution of Search Engines. We are in-line with these developments with respect to our practices.

HTML Optimization

The HTML framework of your website needs to provide data in a way that is more conducive for Search Engines to perform their operations. Some of the important aspects of HTML optimization are given below.

Link Structure

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We make sure that all the pages of commercial value are indexed and ranked properly by Search Engines such as Google. Link structure is a vital aspect of the website with regard to indexing.  Our own website creations come with excellent link structure, optimized for the crawling of Search Engine robots such as Google bot.

Internal linking with keyword references and other techniques are a part of establishing a credible link structure.

HTML Mark-up

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Our HTML checklist includes the best practices for framing Title, Heading tags, ALT tags, Meta –Keywords & Descriptions, SEO – URL’s, URL Canonicalization, Anchor texts, Call to Action elements and more. The HTML mark-up developed this way is effective in drawing the attention of Search Engine and subsequently helps in promoting the site’s position on the results page.

Our HTML work for SEO includes developing an XML based site map if you do not have that already. We submit this sitemap to major Search Engines.

Structured Data Mark-UP

Search Engines like Google & Bing have collaborated and evolved standards for extracting basic but important information about your business from your website.

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For Local Businesses, information such as Company Name, Contact Address, Telephone Number, E-mail, Office Opening hours can be tagged using structured Micro-data, so that Search Engines use them for displaying rich information snippets by the side of your website link on the Results Page [SERP].

Our developers are skilled at using Micro-data to effectively create the structured data mark-up.

Link Baits

Link baits are excellent tools for circulating your web links on the web to gain visitors, traffic and page rank.

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For example, if your company provides Financial consulting services, your website can have an online widget which gets user inputs and calculates Income Tax for the individual.

A call to action to utilize this service can be promoted on the web and your page link will be circulated on the web. People who use this gadget on visiting your website may also look for other services.This strategy of gaining visitors using a unique offer is known as link baiting. We at NSharp can provide you great suggestions for creating link baits specific to your industry

Every day we look for new strategies and techniques that are helpful to achieve our SEO goals. Nsharp has a checklist of highly relevant SEO techniques maintained on parity with industry developments.

Architecture Optimization

Numerous things around the architecture of your website matter for Search Engines. Here we discuss a handful of them.

Code to Data Ratio

Search engines value clear coding because it is conducive for the crawling of spider programs.  Search Engines prefer least amount of coding with comparatively higher volume of organized data in the web page. Hence complex and pointless scripts have to be avoided and efficient coding practices have to be followed.

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We at Nsharp, analyze the coding styles of the website and if required simplify certain aspects of the front end coding to improve the efficiency.

Banners and Sliders

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Many corporate websites use banners and sliders for showcasing their services and offers.  If banners are implemented using Flash, Search Engine readability is affected. N-Sharp checks those details and if it requires, we re-develop the banners using light weight Java Scripts which are Search Engine readable and efficient. Banner content is search engine readable if search engine robots can read and interpret the text used in the banner.

Download Speed

Page download time is one among many factors that Search Engines consider in assigning value to the page. Good bandwidth and speed of the hosting server are important for quick page downloads. Quicker the page responds to Search Engines, the better is the ranking value based on this parameter. Optimizing images and other media files, best front-end coding practices, internal search queries are required for ensuring good experience and response time.

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There are lot more things like the reputation of the hosting provider, usage of prohibited techniques, credentials of the E-mail server, we consider for the SEO of your website.

Nsharp will look for avenues to improve the SEO efficiency of your website architecture. With an efficient architecture, the performance of your website will be remarkable.